Lonza is one of the world’s leading suppliers to the Pharma & Biotech and Specialty Ingredients. They were launching a social media campaign for their UC-II product line and needed a microsite that will give visitors more background information on the product. Designed at Happy Cog

Role: Creative Director
Service: Visual Design & Art Direction

Branded Digital Experience

We developed a brand language inspired by the tagline Lifestyle In Motion. The visual language relied on photography, showing people in motion. We wanted to focus the attention on the consumer. Since this is a microsite within a bigger digital system, we had to abide by their digital brand guidelines. We still took some liberties in the layout of the pages to create a unique branded experience.
Brand, Product & Experience Design • Jaime.patinocalvo@gmail.com • 954.993.9313