Kramer Levin

Kramer Levin is a premier, full-service law firm representing Global 1000 and emerging growth companies, institutions, and individuals. They are headquartered in New York with offices in Silicon Valley and Paris. They had a new marketing strategy but needed the brand to align closer to the new direction. We helped them rebrand the firm and redesigned their website. Designed at Carbone Smolan Agency

Role: Senior Designer
Service: Identity & Brand Design, Visual Design, UX
Project Featured in Brand New 

The Logo

Keeping in mind proactive and creative as brand attributes, we designed a monogram that uses the initials of the firm in a smart double read. We paired the monogram with a modern serif to create a delicate balance of sophistication and classic without feeling outdated or old time.
The Visual System

We identified the color orange as a color that could make the new brand stand out amongst its competitors. We used darker blues and grays to counterbalance the brightness of the orange. For photography, we helped them developed a new style for the lawyer’s bio and developed a unique photography style for their marketing materials.
Taking the Brand Digitally

Through our user research and website audit, we were able to identify the main areas that people were looking for when they came to the site. That helped us to simplify the navigation, restructure the content in relevant pages like lawyer bios and service pages, and add related content modules to pages with high user traffic.

Brand, Product & Experience Design • • 954.993.9313